Revolutionise the way you learn

Energy storage differs from other energy technologies in the breadth and complexity of its addressable market and revenue opportunities. This online course provides a comprehensive, business-focused analysis of these opportunities, allowing attendees to analyse, understand and segment them. While naturally focusing on battery storage, we also include competing storage technologies (such as pumped hydro and hydrogen) and describe the wide variety of problems energy storage seeks to solve. These exist at a wide range of deployment sizes and timescales, raising multiple key issues around business case and project delivery planning.

Attendees will leave with a clear understanding of why and where storage markets are growing, what could limit this growth and what the future trends will be. So, if you are thinking of investing in or developing an energy storage business case, this course provides your essential grounding in the core issues.



 Review, segment and evaluate multiple current and emerging market opportunities for energy storage

 Understand the key variables determining the economics of energy storage projects

 Be better able to converse with storage project partners, suppliers or investors

 Speak the language of energy storage: terminology and concepts explained

 Be better able to identify key investment and project performance risks

 Learn how to analyse and critique energy storage business models



Each session will be 3 hours, including Q&A time and a 15-minute comfort break. 

Sessions will take place as follows: 

Session 1 Session 2 Session 3 Session 4
Assessing Energy Storage Segmentation and Solutions Utility-scale energy storage Distributed energy storage and shifting value chains Developing and delivering energy storage projects


Meet the trainer...

Dr John Massey is Managing Director of Grey Cells Energy Ltd., where he conducts independent market assessment and opportunity/risk analysis for clean energy technologies. He delivers market briefings, oneto- one coaching and training courses worldwide, both online and in-person, along with strategy and business plan consulting to help companies (particularly SMEs) position themselves to best grasp new low-carbon market opportunities.


In addition to delivering training globally under his “Grey Cells Energy” brand, John is a co-founder of Astute New Energy, helping firms to navigate the changing power sector through business, strategy and stakeholder communication advisory work.