Do you need to look beyond your day-to-day work silo and towards the bigger picture, in order to see and exploit new opportunities to grow your business?

This course is designed to provide clear, independent and business-focused guidance on market opportunity and risk to those deploying, investing in or regulating renewable power projects.

It is presented in language suited to non-engineering commercial executives and investors, no prior knowledge is assumed or required. Presented throughout in a highly interactive, engaging and market-focused way, the course will connect the multi-faceted and multi-scale factors that must align in order for renewable power to continue its scale up and integration pathway, from the market, system and technology environment through to specific project business cases, risks and returns.



Speak the language of renewable power: the key terminology and concepts 

Review current and emerging market opportunities and trends

Understand the key variables determining the economics of clean power projects 

 Navigate project processes and contractual relationships

Be better able to converse with project partners, suppliers or investors 

Know what to look for when evaluating renewable power market opportunities



This course is ideal if…

You are from the investment community

Renewable power presents a fast-growing market opportunity which you are keen to investigate, but you want to gain an independent perspective on the competing options, the economic environment in which such projects operate, and the operational and revenue risks which are important to them.

You are working within the power sector in a commercial or business development role

You need a clearly-explained, multi-faceted understanding of how, where and why renewable power is disrupting existing markets and business models, so that you can understand new market opportunities and competitive risks facing your own business.

AT A GLANCE                             DOWNLOAD THE FULL AGENDA







09:00 - 17:00


Market Context & the Supply Options for a Clean Power Mix
Changing supply mix examples: rates of change and barriers to zero-carbon
Competing or complementary? How do different supply options really interact?
Considerations when assessing market growth opportunities, including policy environments.
Good news and bad news in the growth of renewable power
Why understanding the wider mix is critical for developing sustainable business models

Channels to Market and Energy Policy
If you can’t sell it, you can’t make money: the importance of understanding channels to market
Opportunity and risk comparisons of government auctions, utility tenders, corporate PPAs and merchant (market) approaches
Changing policy mechanisms and trends, including a critical analysis of statements such as ‘subsidy-free’
New competitors and emerging market channels, particularly as energy assets become more widely distributed

Utility-scale Business Case Variables
Cutting through the complexity: what determines whether utility-scale renewable power projects make money?
How are the key business case variables changing, including cost trends and new revenue streams? 
Is ‘levelised cost’ (LCOE) still a relevant or useful metric?
The value of electricity: including price volatility, negative pricing and peak pricing 
The determinants of available sources and costs of finance

Renewable Power Behind-the-Meter 
What end-users actually pay: wholesale prices, system costs, policy costs and retail prices
Commercial and Industrial (C&I) sites: business case drivers and data-gathering requirements
Domestic (residential) customers: what are the key market drivers and barriers?
Grid cost recovery and other policy risk issues for sustainable, behind-the-meter business models.
Renewable power in microgrids, in both remote and urban settings.


John is a respected energy business analyst, consultant and trainer with over 25 years’ commercial experience in industry research, market intelligence and business case, opportunity and risk analysis. He focuses on the impacts of clean energy technologies on power systems and their associated value chains, helping companies to explore new business opportunities and to plan for success when developing them. He is based in the UK, one of the most liberalised and competitive electricity markets in the world, but delivers training globally.

He has an outstanding academic background, including a 1st Class honours degree in Natural Sciences from the University of Cambridge and further Diplomas in Economics and Sustainability with a PhD in Earth Sciences.

Prior to setting up Grey Cells Energy Ltd., John worked for over a decade as Research Director at Informa, a £9bn (FTSE-quoted) business intelligence provider, before moving into independent analysis, consulting and business training.

John focuses on helping senior business development executives develop a clear view of the many interconnected business variables determining market success (or failure): in particular technology disruption, market structure, finance and policy. He has helped senior business-people in over 25 countries across five continents, representing a wide variety of organisations from start-ups to the world’s biggest corporations.

In addition to delivering training globally under his “Grey Cells Energy” brand, John is a co-founder of Astute New Energy, helping firms to navigate the changing power sector through business, strategy and stakeholder communication advisory work.


Enquire today

If you have an enquiry about our in-house training, contact our Business & Development Manager, Jonathan Hull.

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